Traffic Sources

Startapp Ad Network Review

Source Type Mobile
Payments PayPal
Traffic Type Mobile
Cost Model CPC

StartApp (SA) is headquartered in New York. They also have offices in San Francisco, Shanghai, Beijing, Sao Paolo, Tel Aviv, Moscow, and Stockholm.

The StartApp’s social data platform (SODA), enables global partners such as M&C Saathi, Wise, Baidu, Yandex, Oracle, and Oath to gain comprehensive, user data. All of the SODA data is harvested from SA’s reportedly more than 600,000 apps globally.

In addition, SA’s monthly active users (MAUS) who open an app at least once in a given month, are currently topping out at over 477 million. SA’s SDK software is implanted in mobile apps—thereby facilitating individualized ads.

These ads are targeted at consumer demographics and behaviors.  Every SODA audience uses a multi-signal approach, whereby SA data points, from their database, are combined.

What Else Is Remarkable About StartApp

SA is a global, mobile app marketing company. Also, they are a global, data planner for mobile media. Remarkably, their thorough, data collection efforts result in strong influencers of your buying habits.

They know when you, a buyer will be spending time searching, what you will be searching for, and they can predict relatively close to what payment you, the buyer will be willing to make.

In short, SA has made a business out of application development. How do they do this? They systematically collect and measure accurate data (https://searchcio.techtarget.com/definition/data-collection).

SA accumulated over a half-million apps and 50k partners in just nine years. Their present database of mobile users is comprehensive and covers more than 30 data categories.

Furthermore, SA’s business model successfully marries publishers and advertisers with warm, targeted, mobile customers. And, they do it on a regular basis. They serve highly, personalized ads to end-user consumers—predicated on their buying profiles.

What Are the Features & Benefits of StartApp

SA is a global, mobile app marketing company. Also, they are a global, data planner for mobile media. Remarkably, their thorough, data collection efforts result in strong influencers of your buying habits.

They know when you, a buyer will be spending time searching, what you will be searching for, and they can predict relatively close to what payment you, the buyer will be willing to make.

In short, SA has made a business out of application development. How do they do this? They systematically collect and measure accurate data (https://searchcio.techtarget.com/definition/data-collection). SA accumulated over a half-million apps and 50k partners in just nine years.

Their present database of mobile users is comprehensive and covers more than 30 data categories (https://www.startapp.com/).

Furthermore, SA’s business model successfully marries publishers and advertisers with warm, targeted, mobile customers. And—they do it on a regular basis. They serve highly, personalized ads to end-user consumers—predicated on their buying profiles.

First and third-party, data collection is the top feature of SA.  Their mobile application marketing platform is the second highest feature. Without the first, the second would be considerably less effective.

In order to successfully engage certain market segments, and effectively capture their business, data collection is necessary.

Mobile app marketing is a means to present quality ads for a target audience to consider. Unique, to a given segment of prospects, they encompass anything a prospect has searched for or shown an interest in. The result is that advertisers gain loyal customers, and publishers make more ROI.

Benefits relate to the effects of a feature. High-quality ads, running in a campaign, lead to better conversion. Data collection influences those ads.

Publishers can build a successful business, using the top features of SA. When publishers reach their particular users with top quality ads—by turning data insights into profitable campaigns—the magic happens!

Therefore, we might conclude that ordinary data collection is a good thing—as long as it doesn’t invade our privacy. As for ad persuasion—I believe that most of us enjoy a quality ad and have a positive reaction—whether we opt into it or not.

What No One Will Tell You About Data Collection

It could be said that the basement of SA’s business is data collection. The way in which SA chooses to apply knowledge is what ultimately captures large volumes of business for its customers.

Data collection happens behind the scene when you engage on the internet. As a result, data storage is growing exponentially and requires a short explanation.

Generally, third-party data sources include:

  • Facebook,
  • Instagram,
  • Twitter and other social media platforms,
  • E-mail marketing, and
  • Limited server activity.

First-party data embodies advertisers, supply-side sources, and partners—which mine data from:

  • Mobile Devices,
  • Website Traffic,
  • Server Activity,
  • Social Media,
  • Interviews,
  • Focus Groups, and
  • Surveys.

Technically, units of information make up the data that is mined across these popular social media platforms and other networks.

For more information on data collection, click here (https://searchcio.techtarget.com/definition/data-collection).

  • A bit of data represents a single value, and it’s the smallest unit of data.
  • A single byte of data measures eight binary digits long. Length is the measure for a byte of data (megabytes and gigabytes);
  • A Brontobyte of data measures 10 to the 27th power of bytes and is only used for things like the Internet of Things (IoT) and Artificial Intelligence (AI). It is the newest measure of stored data.

For more information on data collection, check techtarget.com.

How to Feel Safe with SA’s Data Collection Pros & Cons

You can be both a publisher and an advertiser with SA. Publishers rely on SA’s monetization options. These options enable them to deliver solutions that help them build audiences, which qualifies for certain impressions.

In turn, advertisers have access to their relevant audiences—ensuring that the right ads reach the right user.

Moreover, SA’s SODA platform transforms important data into sensitively targeted intelligence. SODA can aim data, at successful launches of promotion campaigns. Correspondingly, these promo campaigns often turn into coveted, high retention rates.

SA is geared to accommodate almost any budget. Therefore, campaigns do not have to be elaborate in the beginning. Also, SA allows personally created campaigns, in addition to taking advantage of ordering campaigns from their team.

Business data, along with solutions exclusive to mobile ads, keep users engaged. Equally important, SA’s service applies to all of the modern development tools. Their dashboard accesses a wide array of data, segmented by categories, in order to drive profitable results.

SA reports that they are 100 percent compliant with GDPR, and they are an active IAB member. Even so, data collection practices, from a user’s point of view, are not always welcome.

In fact, many users still consider data collection an invasion of their privacy. Albeit, users are not always cognizant of data collection.

However, it does come to mind when you click on an ad out of curiosity and quickly leave—only to begin seeing the same ad everywhere. It not only can be very annoying, but it acts as a neon sign— alerting you to the fact that you are being tracked.

Often, as you browse the internet, ads will install a PUP (potentially unwanted application) on your computer. These applications can compromise privacy, by weakening the security of your computer. It is necessary to have a good malware program installed. Run it periodically, in order to avoid this type of invasion. You can learn more from Wikipedia (https://en.wikipedia.org/wiki/Potentially_unwanted_program).

It is noteworthy that ads by SA are capable of getting into androids, and once they are in there, they can carry out various changes without your knowledge.

Be wary, and thoroughly check out an app before you download it.  There is an ad-removal guide available, and you can get it by clicking here (https://howtoremove.guide/ads-by-startapp-remove-android-mobile/).

How to Sign up and Log in

SA provides a readily accessible opportunity for publishers and advertisers who wish to work with them. You will find the application here (https://bit.ly/2Lo1L9w).

After you sign up, you will be taken to the help center—where you will be able to begin learning their procedures, launch your campaigns, and enjoy the earnings!

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About TAP Crew

Hello! I am Mike Hobbs.

My team has been deeply involved in affiliate marketing since 2012.

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